Next session starts on March 22, 2021
For more information, click here or call us : + 33 (0) 1 44 53 60 53
Why do some firms do better than others and manage to distinguish themselves from their competitors? This is the fundamental question of strategy…
In an increasingly complex, globalized and competitive economic environment, strategic thinking to make companies more competitive, generate growth and create value becomes even more critical.
This certificate will allow you to understand the reasons for the success – or failure – of certain companies and will give you the keys to formulate a strategy but also to implement it.
The program is designed for executives and senior managers who are called upon to formulate, share, apply or simply understand their company’s strategy.
Strategy @ HEC Paris offers you the opportunity to acquire fundamental knowledge in 3 areas of corporate strategy:
The program will allow you to :
Discover videos of courses, quizzes, case studies, masterclasses accessible online on a very user-friendly platform. These courses will require 3 to 5 hours of personal work per week.
Exchanges with teachers and learning coaches continuously via the forum and once a week via webinars. Organisation of physical or virtual meetings to prepare case studies.
Very detailed learning analytics that make you aware of your strengths and weaknesses.
Delivered by a prestigious business school recognized by the largest banks and international companies, after validation of your skills acquired through the 3 case studies and a 2-hour final exam that you can take anywhere in the world, in a Pearson Vue centre.
With 7,000 members, the First Finance Institute alumni community is a very effective network to accelerate your career.
Pierre Dussauge is Professor of Business Strategy at HEC Paris and was Dean of the HEC Paris faculty.
He is the author/co-author of several reference books including Strategor.
This program will help you gain perspective and vision when faced with complex problems and strategic decisions, often clouded by the practical acquisition of analytical skills.
The training is composed of 3 courses in MOOC format and a final exam taken in one of Pearson Vue’s centres, present all over the world; it requires 70 hours of personal work, spread over 6 months.
Each of the 3 courses making up the programme takes place over a period of 7 weeks: the first weeks are devoted to studying the programme material. The last weeks of the course are devoted to a case study that summarizes the course topics and counts towards certification.
An important component of the program is the forum, which contributes to collaborative learning and helps you to socialize with faculty and other participants. Regular virtual classes are part of the ongoing support provided by the pedagogical team.
Small group work and encounter sessions are also actively encouraged. Once the course has started, we will put you in contact with other participants from the same city or region.
Classes are open to all. There is no selection process. However, like all HEC Paris programs, it meets a high level of academic requirements and requires a high level of commitment and intellectual rigor.
Beyond certification, the value of your training depends largely on your personal motivation, curiosity and investment in your learning project.
The Business Strategy course will help you understand why, in a given industry, some firms are more profitable than others. What are the success factors? What are the sources of competitive advantage? Learn how to identify strengths and challenges and define a strategy in seven key steps!
After identifying the sources of competitive advantage and value creation of a company or sector, this second module focuses on Corporate Strategy to answer the question: how can a company implement profitable growth? Vertical integration, diversification and geographic expansion are different growth options. Alliances, mergers and acquisitions, and organic growth allow these strategies to be followed.
Faculty
Pierre Dussauge
There is no good strategy without good implementation.
In this course, you will learn to identify the means of action and levers by which a strategy, once formulated, can be implemented.
Faculty
Olivier Sibony
Bernard Ramanantsoa
Hélène Musikas
Georges Blanc
The conditions for obtaining the Strategy @ HEC Paris certificate are as follows:
The final exam is a 75-minute MCQ without documents and under supervision. Candidates take it at a Pearson Vue centre, which is present in more than 150 countries.
The final grade is equal to the sum of the marks obtained to validate the course examinations and the final exam out of a total of 500 points.
12% of those certified started a new career after completing this certificate
45% have benefited from a concrete advantage in their career thanks to this certificate.
Assigned a score of :
Assigned a score of :
